posted to the Groupblog on Tuesday, October 12, 2010...
Welcome, Esther J. Cepeda
Posted by James Hill on Tuesday, Oct. 12, 2010
One of my weekly tasks here at The Writers Group is to go through a stack of manuscripts gathering in the in-box, looking for potential talent that could join our lineup of award-winning columnists.
On occasion, I'll write a personal letter asking the writer to submit more material. Other times I explain why a proposed column wouldn't be a good fit, and suggest the writer try another, more general-purpose syndicate than The Writers Group, which lives off of Washington's bread and butter -- politics and policy.
Yet a couple of years ago after reading a package of clips submitted by Esther J. Cepeda, I picked up the phone. Cepeda was one of several journalists let go in a round of cost-cutting at the Chicago Sun-Times, and I first wanted to know if she had other work lined up (she did). Then, because she was going to be employed by the state of Illinois, I wanted to know what she was going to do about her writing career. That's when I discovered that losing a newspaper job wasn't going to stop Esther Cepeda.
She had a lot of ideas she was going to pursue, including a blog to be called 600 Words, a weekly collection of her thoughts and comments, and she also hoped to place a column somewhere (she did, in the Sun-Times no less, in 2009).
I wished her good luck and said we would keep an eye on her work. We did, which was not too difficult since Cepeda added me to her e-mail list to receive the 600 Words blog each Thursday. I also began to notice links to it on various websites.
This past summer, editorial director Alan Shearer and I were thinking out loud about everything in general and new columnists in particular. We wondered if it wasn't time to approach Cepeda and see if she thought she was ready to write for a nationwide audience.
Don't need to tell you how long it took for that e-mail to come back.
Cepeda was already in the process of leaving her state job to devote full time to writing, and was eager for the chance to possibly join The Writers Group. But wanting to write a column twice a week and actually doing it are two very different things, so we asked her if she would be willing to go through an audition, in which she would file on deadline, we would edit and make suggestions, then clear changes with her (the same steps all of our columnists go through before publication).
During this trial period, Cepeda showed us that she could deliver columns on breaking news, hot-issue subjects such as education, and pieces that focused on the offbeat and the unpredictable. She was also a joy to work with.
One Sunday in August, Shearer visited Cepeda at a Starbucks outside Chicago and offered her a contract. Her column makes its debut next week and I, for one, think Cepeda can be a game-changer much as Ellen Goodman was when her column first went into national syndication back in the 1970s.
Esther is the daughter of immigrants (from Ecuador and Mexico) who took blue-collar jobs to raise their family with the hope for a better life. Her first language was Spanish, yet she self-taught herself English by watching "Sesame Street" and looking at the many newspapers her parents kept around the house.
Cepeda is a journalism graduate of Southern Illinois University, and has taken graduate courses at Northwestern University's Medill School of Journalism, where she studied in the Integrated Marketing Communications program. She also spent two years as a public school teacher, and holds a master's degree in education.
In everything she has done, Esther J. Cepeda exemplifies the American experience. She's got a great story to share with her readers, and I think she'll make quite the contribution -- in ways that surprise you -- to the great American debate. We're excited. Welcome aboard, Esther.
James Hill is managing editor of The Washington Post Writers Group
The Washingon Post Writer's Group includes George F. Will, David Broder, Richard Cohen, Michael Gerson, David Ignatius, Charles Krauthammer, Dana Milbank, Ruben Navarette, Fareed Zakaria, Kathleen Parker, and Eugene Robinson, among others.
Richard Prince's "Journal-isms" blog featured Esther this week http://mije.org/node/1252/cepeda